Creator
- Internally driven, externally aware
- Pursues creative strategy
- Discovers genetic talents and applies them
- Builds an economic engine to get things done
- Many once-in-a-lifetime opportunities
- Growth follows from creative contribution
- Ambitious first and foremost for the work
- Focuses on building relationships
- Values self-improvement for its own sake
- Sets 10-to-25-year audacious goals
- Core values inform all efforts
- Seeks self-actualization
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Reactor
- Externally driven, without intrinsic passion
- Pursues competitive strategy
- Agenda of competence set by the outside world
- Gets things done to make a lot of money
- Few once-in-a-lifetime opportunities
- Seeks growth for growth's sake
- Ambitious first and foremost for self
- Focuses on transactions
- Driven largely by comparison to others
- Five years is long-term
- Nothing is sacred; expedience rules
- Seeks success
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